On the one hand, we find that many countries, including Arab countries, have begun to pay increasing attention to hosting and organizing heritage, sports, charitable, economic, educational, security, tourism, or other events, in an effort to achieve economic, cultural, social, charitable, educational, media, and security objectives. The same is the case at the level of organizations, where the need for a deeper understanding and professionalism in planning and managing events and conferences has become an urgent need, and it may form convictions among senior leaders in the administrations of various organizations. It is assumed that in order for the organization to reap the benefits of these events and conferences, it must plan these events in a distinctive and effective manner. Today, professional exhibition and conference organization services are considered one of the activities that are increasingly in demand in the modern era, in order to meet the large number of events carried out by various companies, institutions and even organizations, and for various goals as well. This has led to some companies specializing in this activity in order to meet the increasing demand for it. Therefore, we strive to be one of the leading Saudi companies in organizing and managing events and conferences at the level of the Arab Gulf countries.